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Old Spice and Arby’s Launch Limited-Edition Meat Sweat Defense Kit

Each kit includes a roast beef-patterned sweatshirt and sweatpant, a co-branded towel and headband, and two dry sprays.

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By: Charlie Sternberg

Associate Editor

Old Spice and Arby’s have joined forces to tackle the “meat sweats” (a phenomenon where people sweat after eating meat) with the long-lasting sweat protection of Old Spice Sweat Defense Dry Spray.
 
The limited-edition Meat Sweat Defense kit includes two dry sprays in popular scents alongside a roast beef-patterned Meat Sweat sweatshirt and sweatpant with a co-branded towel and headband.
 
Matt Krehbiel, Old Spice vice president at Procter & Gamble, said, “Old Spice continues to look for ways to leverage signature humor and unexpected partnerships that remind them of the importance of long-lasting protection, even if it’s after eating a Half Pound Roast Beef Sandwich.”
 
The Meat Sweat Defense kits are now available online.

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